About the design
The IAM cycling kit had a strong colour palette of dark blue, red and white. The 2015 version of the kit was dark blue based. The middle of the kit had a red and white band across it that streches over the chest and sleeves. This design feature had a block shape dividing the red and white areas.
The sponsors are rendered in white on the dark blue background and the IAM funds logo is rendered in blue and red on the white background in the middle of the kit. The brand and design is very strong and very clean as the bottom of the jersey is free from writing and logos. The IAM FUND logo is also rendered on the back of the jersey in the 3 colours.
The bibshorts are also predominantly dark blue with thin blue and red bands around the leg ends. The IAM name is also reproduced here.
This kit benefits greatly from the IAM fund colour palette and brand. The kit is very "clean" in design and the minimal design details add alot to the minimal dark blue panels of solid colour.
Kit manufacturer - Cuore
